Atiwa East department of agriculture trains farmers and processors on branding

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The gap between what finishers earn and what producers earn is often because producers do not add value to their products.

Farmers and producers usually earn less profit while middle men and finishers who add value reap more profit.

To bridge this gap along the agricultural value chain, the Atiwa East Department of Agriculture organised a one-day training on Labelling, Packaging and Branding for the Awosoase Oil Palm Farmers and Processors Association.

The training covered practical areas of Labeling, Packaging and branding with demonstrations and discussions that identified ways of changing old perceptions and equipping participants with the right skills to developing a brand.

The training also introduced standards and regulations on branding to participants.

Atiwa East District contributes largely to agriculture in the region through rice production, Oil palm and livestock.

The District’s Department of Agriculture already has a brand of rice; Atiwa Rice which is doing well on the market.

The district aspires to educate farmers on value addition and encourages farmers to find alternative livelihood to establish multiple sources of income.

The Atiwa East District Assembly in support of this vision donated 20 bags of cement towards the renovation of their processing house.

The Assembly through the able leadership of the Hon. DCE, Lawyer Kwabena Panin Nkansah has also supplied 10,680 oil palm seedlings to boost their raw material base.

Source: Samuel Baah

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